Unengaged: How Gen Y is Failing the University System

by Ellen Nordahl on February 2, 2010

Modite’s Rebecca Thorman raised some excellent points in her recent posts on Gen Y and the university system.  While there’s no doubt in my mind that system has room for improvement, the responsibility for many of these so-called failings lies with students themselves.  During my time at UW-Madison, and particularly during my courses in the business school, I felt both embarrassed and frustrated by my peers’ utter lack of engagement, unrealistic expectations and muddled priorities.

1. College is not a four-year period to “delay adulthood.”

When my marketing research professor posed a question to the class, he was more often than not greeted with complete silence, interrupted only by the sounds of rustling newspapers and students typing away on their laptops.  This scene was repeated time and time again in nearly every course I took, regardless of subject or size.  How would this bode in the “real world?”

If your manager posed a question during a meeting, would you stare blankly at him for 30 seconds and then resume not-so-discreetly checking Texts from Last Night on your iPhone? Would you break out the daily Sudoku during a particularly boring conference?

Perhaps this is why the transition from college to the “real world” can be so tumultuous – college students act as though they answer to no one.   This is true, to an extent: college brings with it the challenge of being accountable to yourself. It can be a time best remembered for drunken shenanigans and last minute cramming, or as an opportunity to develop the skills, work ethic and sense of professionalism that will someday be an expectation, not an option.

Treat college like it’s a job.  Be engaged, show up on time, and quit Facebook stalking during lecture.

2. “Ease” is not the most important criterion in course selection.

With the advent of websites like RateMyProfessors.com, it’s easier than ever for students to cherry-pick classes and instructors not based on their merits, but on ease.  I can say without hesitation that the most difficult and demanding courses I took were ultimately the most rewarding.  Several professors I found to be incredibly thought-provoking, dedicated and insightful received negative reviews because their course was “too demanding and required too much work outside of class”…“they didn’t follow the book”…or “they treated questions as dumb and insignificant.”

College is demanding; how you balance those demands with other relationships and responsibilities is not an instructor’s concern.  Designing courses that pander to the social agendas of college students would be akin to letting the inmates run the asylum.  Students shouldn’t shy away from taking a course because of online reviews.  Find out for yourself if the reviewer was “in the dark” because they failed to adequately prepare for class, or because the instructor really does do a poor job.  If the latter is true, drop the class.

It is true that the responsibility for much of the “teaching” falls on students themselves; college professors are expert guides.  The best teach students how to approach problems from new angles and push them to think for themselves. RateYourStudents.com provides an interesting perspective on this issue from professors and academics, and is worth a look if you have the time.

3. “Competitive pressure” is not a valid excuse to lose your ethical compass.

The soaring prevalence of academic dishonesty in the university setting is disconcerting.  56% of business graduate students and 47% of non-business graduate students admit to cheating within the past year, a finding that is mirrored in undergraduate students, reports cheating expert Donald McCabe.

“It’s not just a matter of cheating on a test and getting ahead; there are all kinds of systemic implications that result from academic dishonesty,” says Marianne Jennings.  Rampant cheating draws into question the legitimacy of the diplomas awarded by an academic institution, and makes it nearly impossible to measure the true scholastic merit of all students.

While students may use the intense competitive pressure of the college environment to justify their behavior, their propensity to cheat doesn’t disappear upon receipt of their diploma.  Jennings continues, “Students don’t just say OK I cheated in school, but now I’m in the workplace and it ends here. They are forming bad habits that carry over into the market.”

If an employer hires a student who cheated their way to good grades only to find out that they’re incapable of producing the quality work one would expect from such a high performer, it reflects poorly on the institution.  As the W.P Carey School of Business points out, this is especially problematic for business schools, who often rely on corporate partnerships for funding and recruiting.

Universities assume that students want to further their education; professors should not be expected to spoon-feed and coddle students whose priorities lie elsewhere.  While the opportunity to attend college should be available to everyone, the decision to seize that opportunity and make the most of it is ultimately our own.  Perhaps the startling drop out rate and the “lack of preparedness for the real world” stem not from the system, but from the students themselves.


This month, I’m participating in Scott Bishop’s 28 Day Blogging Challenge.  Check out the other bloggers signed up for the madness over at Real Time Marketer.

  • Jim
    What really gets me is some of the people I considered "bottom of the barrel" have careers now, and I don't. Unfortunately I can't say I took college all that seriously myself. I tried in the classes I enjoyed and slacked in the classes I didn't. I failed to pursue any activities that would have helped place me in a career, at the perfect time to engage in those activities. On the other hand, a decent chunk of my college experience was a complete waste of time. Bowling was a fun class, but...
    I had a few more relevant things to say but I forgot, anyway, good blog, very well written. Looking forward to more.
  • Ellen Nordahl
    @Nathan - I love your point about intellectual curiosity slowly leaking out of the student population, and the sense of entitlement that comes with a diploma. I've been giving a lot of thought to the points everyone has raised about college career services being slow to adapt; I had a pretty narrow frame of reference (The UW Business School's career services) in mind when I wrote this post. Thinking about my friend's experiences with the career offices of different colleges within the UW has made me realize that the quality of the career services I had access to seems to be an exception to the rule.

    @Jim - I still feel bitter about a lot of "slackers" that managed to land a job in this economy when I still feel a bit out to sea. I also admit to not being a model student - I hated chemistry and rarely went to class, but that's what it took for me to realize that I really had no interest in becoming a doctor. Once I found my niche, I feltAs for activities that would help you land a career - it's never too late to start. I mean, if people can tout leadership skills they've built by being a guild leader in World of Warcraft (and yes, I'm completely serious) to help land a job, I'm sure you can find something to leverage. Thanks for reading!
  • Good post. I think today's students are way too focused on simply getting good grades and view their diploma as a piece of paper that "should" guarantee them a good job when they graduate.

    College doesn't look like it did in movies and books from the 50s-70s. Somewhere in there, students started treating a college degree as their next step on their way to a good job. They didn't care about intellectual curiosity that had been the bedrock of college education for decades.

    This attitude worked really well when companies really needed employees, but doesn't work in a down economy.

    Overall, I think its a combination of students believing that they are entitled to a fun college experience, at least a 3.0 and a good job when they graduate, coupled with colleges being way to slow adapt by actually preparing students for the real world with real skills.
  • Ellen, to be honest, college got me out of a lifestyle that I wasn't happy with and allowed me to do more things with my mind, rather than head towards a career in the trades. I wouldn't trade the path I took for all the money in the world. However, I feel like I could have gotten a lot more out of college besides personal growth, which may or may not have happened if I took a different path. Would I be more satisfied if I had gone to a better school? Possibly... but i feel like the effort I put in was always above average, so I'm content with that. I just don't know if what colleges give back on the whole is proportional to the amount people pay to go there.
  • Great post, Elle. I agree that probably one of my more frustrating moments in college was when I wanted to have a heated debate and talk about the issues and my classmates could have cared less. Where's the passion? I disagree with JR that it's the bottom of the barrel that you're speaking about. These students are the the masses walking to class every day - just look at their faces.
  • Ellen Nordahl
    It was maddening when professors would try to encourage some healthy discussion and the same 2 people in a lecture of 50 were the only ones to pipe up. Thanks for reading (and for the post that was my food for thought), Rebecca!
  • Rob
    Ellen,

    Good read. I look forward to more. It is, as you might imagine, equally frustrating to be the professor trying to start said discussion. I think its partly fear of looking silly/insecurity rather than simply lack of interest/motivation though. There is clearly a big chunk of the latter though.
  • I have to agree with JR that I each of your points are good and correct but I disagree with the connection. I had to do a fair amount of thinking before I knew what I really thought about your post as education is something I'm rather passionate about.

    So my whole response is really a corollary to all three points in your blog but redirects some of the finger pointing of sorts I think. An important point to keep in mind with college is that students are paying for the opportunity at an education. It is the colleges job to provide a quality product ( education, career services, networking, etc ), but in the end the students need to take advantage of the opportunities. You are completely right in that the students need to grow up and realize the work required, ought to value good classes over easy classes and have no excuse to cheat.

    The real analogy that made me think of this is, it makes no difference to Microsoft if I buy 1000 copies of Windows and use it for a 1000 person company or if I just buy the copies and sit them on my shelf. I get a hell of a lot more value if I actually use them and I expect that if I do use the copies that they work well ( ok MS might not be a good example but I think you get the idea ). I think that education is similar.

    As I am starting to write this response, I'm reminded of the "You must have Cheated" post over at Art of Great Things. http://bit.ly/dgtKO2 The folks that got jobs at GE or Intuit are either going to be in for a rude awakening and possibly a firing, or maybe they'll bust their ass and play catch up once they realize what happened. Have you kept in touch with the folks that you are talking about? Just curious.

    Also, I'll stop back and keep reading for the month. I think 28 days for Feb is actually a rather cool idea.
  • I agree with your points as individual arguments, however the types of people who you talk about here are slackers... the bottom of the barrel. They don't deserve to be in school and probably have wealthy parents who didn't know where else to send them besides college to get them out of the house when they turn 18.

    Colleges need to offer more practical education opportunities and career placement assistance for students who actually try to put a solid effort fourth with their personal and academic lives. The fact that I graduated in the top of my class, filled several internships and generally did well should have at least gotten me some attention as a person with "potential" from the career office. Instead, they proved themselves impotent in understanding the job market, networking and generally being helpful.

    With graduation being the apex of everything I paid over one hundred thousand dollars for, why were these people so useless? Why do I hear similar stories from GOOD students all over the country?

    The system doesn't deserve our reverence one bit and defending the university system by pointing out the lowest grade (pun intended?) of student doesn't prove the point you're trying to make... in my opinion :-)

    The University system needs to adapt and continue to provide value beyond making students memorize text books and regurgitate dated philosophies in order for them to remain relevant and worth spending huge amounts of money on.

    Looking forward to the rest of your 28 blogs posts!
  • Ellen Nordahl
    Thanks for the feedback, JR. I have to disagree with your opinion that I'm describing the "bottom of the barrel" - many students who appeared "unengaged" went on to work for companies such as Intuit and GE. I agree that colleges need to step up their career offices, but that's a whole different post (at least in my book). I too graduated at the top of my class and had several internships under my belt, and I felt largely ignored by my career office. Frustrating? I felt like pulling my hair out, but it made me realize that most career opportunities come through networking & "weak ties."

    Do you feel like you got a good education for your $100,000, not withstanding the fact that your career office was a complete letdown? I agree that memorizing textbooks and regurgitating tired information is a useless form of education - but in my experience, those classes were few and far between (and oftentimes outside of my major).
  • Kudos to this post. Personal responsibility is the key. If you want to succeed...you will. It's not easy, but those skills will become invaluable years later.
    I wish someone would have mentioned some of these while I was at school! :) The truth of it is, you can select schedules at school, you can select professors, you can pretty much customize your life. Unfortunately that luxury ends at graduation. You'll get bosses you don't like, jobs that are "beneath" you, and bored with remedial tasks...a lot. Most of the stuff you learn you'll never apply to a job.
    But you can learn important lessons like juggling projects, networking, and hard work that make the leap to the "real world" a lil easier.
    Great post!
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