Whoever said “It’s what’s inside that counts” is a liar.

by Ellen Nordahl on March 28, 2010

While I was out to eat with some of my favorite people from SXSW, the conversation turned to the documentary “The September Issue” and the surprising differences between the two most powerful women of Vogue: Anna Wintour and Grace Coddington.

Anna Wintour and who?

Precisely.

For all her genius, Grace Coddington is hardly a household name.  She is the sole reason I continue to buy Vogue – had I not seen the documentary, I would have ceased to crack its cover after it ran a feature on a “plus-size super model” who wears a size 4. I don’t care about the designer dresses the trust fund twenty-something crowd wears to the token benefit galas they use to justify the $1600 expense, nor am I interested in Vogue’s “compelling” celebrity interviews.  What I am interested in is the latest gorgeous photo shoot dreamed up by Coddington, the magazine’s Creative Director.  Anna Wintour may be the face of Vogue, but Grace is the visionary who elevates fashion to an other-worldly, awe-inspiring art.

Coddington is a bit of a rogue within the Vogue offices.  At 69, she’s refused to have any work done (a decision that stems, in part, from the series of operations she had after a car accident).  When she’s not pleased with a decision Wintour has made, she’ll march through the corridors to her office in her standard attire: plain black dress, black shoes, flaming-red hair flying in all directions.  Wintour, on the other hand, always looks impeccable: hair perfectly coiffed, she embodies the lifestyle Vogue preaches to the masses.

Our conversation about the documentary made me question the role of appearance in our careers and the opportunities we have for recognition and success.  I wondered if Grace’s “appearances be damned” attitude was one of the reasons she hasn’t been popularized by the press, or focused on during the media-frenzy that surrounds fashion week.  Little is said about her, though she regularly sits next to Wintour during the shows.

Wintour (left) and Coddington (right)

In spite of her now-stark contrast to Wintour’s manically crafted image, it’s interesting to note that Coddington’s looks launched her career in the fashion industry – she won the Vogue Young Model competition in England, and later landed a job as a stylist with British Vogue.

As it turns out, our propensity to favor more stereotypically attractive people is something ingrained in our brain.  In a study conducted with 100 babies, none of whom were more than 3 days old, Dr. Alan Slater found that when the infants were shown pictures of average women and female models, they spent 60-65% of their time looking at the more attractive face.

Furthermore, favoritism toward attractive people begins at birth, reports Dr. Gordon Patzer of Roosevelt University. Patzer explains “in a nursery, before new-born babies are released from a hospital, those babies higher in physical attractiveness – at this level defined as more cute – are touched more, held more and spoken to more.”

In their study “Beauty, Productivity and Discrimination,” researchers Daniel Hamermesh and Jeff Biddle found that “Unattractive men earned 15% less than those deemed attractive, while ‘plain’ women earned 11% less than their more attractive counterparts. What’s more, the possibility of a male attorney attaining early partnership directly correlates with how handsome he is.”

If Coddington is a reminder that image doesn’t always trump talent, Wintour is the champion of the idea that “it is only shallow people who do not judge by appearances.”  In the documentary, she goes so far as to suggest that a cameraman who steps in to play a part in a photo shoot have his belly Photoshopped out.  Upon hearing this, Grace calls the art director and demands that he leave the camera man untouched.

She explains, “Not everything can be perfect in the world.”

I’m interested to hear your thoughts – how much of an impact do you think appearance has on one’s career opportunities, and do you have any experiences or stories to relate?

  • Haleybop
    Unfortunately, the sad truth is that our culture is based on a "you get what you pay for" mentality. The thought that a person is worth more because of their appearance is sickening. We all see this in our daily lives, not only in the media. While working in the beauty industry, I have noticed this again and again. When I began as a hairstylist, I was hired at one weight, and as I got thinner, I continued to be promoted, until I was the face of my company in commercials and at conventions and I was the general manager of my franchise. The devil is in the details though because at the time that I got sick (from being so thin and overworked), I was suddenly a liability and was disowned by my boss and work friends. I have lived the "beautiful" life, and found that it is - just like the airbrushed models - plastic and fake. The only true way to know if someone is worth your time is to get to know who they are on the inside, and if they are beautiful on the inside, it will transform your perception of their outer beauty. I applaud Coddington for being real and standing for what she believes in regarding her work. Integrity is still something to be honored and respected, and I believe that she embodies that.
  • EllenNordahl
    Thank you for sharing your experience, Haley. It's one thing to read about this happening in the fashion industry in New York - it's another to hear it happens close to home. It really upset me to hear that something that was so unhealthy for you was met with admiration and accolades from your employer. It's gut-wrenching to hear that the same people who championed your success were so quick to turn their back on you when it became clear that this lifestyle was damaging to your health.
  • LostInCheeseland
    Despite how many anti-discrimination laws have been put in place worldwide, it's still common practice to judge based on appearance, particularly in the professional world. They're of the mindset that, "if I have to look at this person day in and day out, and as long as they're qualified, they better be physically attractive". Problem is, appearance often wins over qualifications and then you're left with a problem on your hands. I'd like to think this is changing but I'm not so sure.... Americans like to hide behind their employment non-discrimination act yet much of what continues to happen in the workplace IS discrimination. I understand that in certain industries, being physically attractive is an advantage - psychologically, I'm probably more likely to buy something from someone who is attractive. But that doesn't make it right. Heated issue, great post.
  • EllenNordahl
    I hadn't thought about this from an anti-discrimination point of view, but you raise a great point. I would think that raising the issue would be extremely complicated, and even harder to prove than other discrimination-based workplace complaints. Thanks for bringing that up!
  • Jim
    I haven't heard of either of them people, but I also don't need no Vogue issued style guide to tell me I look good.
  • EllenNordahl
    Too true. Not everyone is blessed with your self-confidence.
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